“Whoever tells the best story wins.”
Story is important to your organization’s success.
Here’s how the Story Code™ can transform the way you tell it:
Through 40 years of research, the Story Code™ reveals that audiences have surprisingly predictable emotional responses to different kinds of stories. The Ignite Story Lab consultants can teach your organization how to design your stories to reach your target audience with your desired response.
Stories are all about power. We teach you how to design the power structures in your story in ways that audiences cannot resist.
There are developmental and cognitive gateways that stand between your audience and your story. We teach you how to keep those gateways open.
Characters are the foundation and heart of each story. We teach you how these characters function in powerful ways. By understanding the functions, you can specifically design the characters to help reach your intended goals.